Empire Decisions

TL;DR: True 90-second cases about the decisions that made and unmade business empires — Apple, Enron, PayPal, FTX and more — each fact-checked against filings and contemporary reporting.

What is this series about?

The calls, mergers and boardroom fights that built — and broke — the world's biggest companies: Apple firing Steve Jobs, Enron's last clean quarter, the PayPal merger, the night FTX vanished. Status: live.

Cases in this series

The Board That Fired Its Founder — Apple pushed Steve Jobs out in 1985. Twelve years later, the company that fired him had one option left.
The Quarter Enron Ran Out of Room — For years the numbers worked because nobody looked too closely. Then someone did.
The PayPal Decision — Merge with your worst enemy, or die racing them.
The Night FTX Vanished — $8 billion, gone between dinner and dawn.

Where to watch

New cases post daily on TikTok and Instagram. Join the waitlist for the app and get every new series first.